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Actionable Insights to Accelerate Growth
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5 Tips To Get Referrals From Customers
There are few ways of generating new opportunities that are quite as effective as customer referrals. Not only are they a highly credible source, they likewise have a disproportionately high chance of converting. Hearing about a positive outcome achieved from engaging with your organisation is arguably the most powerful marketing collateral out there. “9 out […]
How To Collect & Use Customer Feedback
Insights from customer feedback have emerged as an endless source of improvement initiatives. Being able to collect, and use, customer feedback is allowing organisations to come to the fore as their industry’s leaders. The simple of act of listening to those who have experienced your offering is incredibly illuminating. This is especially true when it […]
Why Collaboration Is Key To Customer Satisfaction
For any organisation serious about sustainable growth, collaboration, both within and without of the business, is essential. A lack of alignment can only lead to disarray as services become fragmented and people, who should be kept in the loop, are left in the informational dark. This is especially true when it comes to customer satisfaction. […]
5 Ways To Build Customer Trust & Loyalty
To generate sustainable success, you need to build customer trust and loyalty. Consider for a minute, have you ever bought from a company, or individual, you didn’t trust? And if so, did you feel comfortable? Or did the seeds of doubt linger in your mind long after your interaction? “If people like you they’ll listen […]
How To Close Without Being Pushy
It’s a universal truth that people don’t like being sold to. Yet, people love to buy. So the question is, how can you engage your prospects to close without being pushy? When people envisage a salesman, the image conjured up is often of a wheeler dealer. Someone who is looking to get the best deal […]
6 Proven Benefits Of Marketing Automation In Your Customer Journey
Automation, and specifically marketing automation, is here to stay. For many organisations it has already revolutionised the way in which they engage their most precious asset, their customers. Technological advances have allowed companies to bring their client communications to new heights, all because of automation. Marketing automation in your customer journey can be used at […]
5 Strategies To Simplify Your Customer Journey
Nine times out of ten, the simplest customer journey is the most desirable. After all, it provides a fast track to the desired destination. As humans, from the moment we wake up, we’re making decisions. What to wear. What to eat. How to get to work. It can ultimately lead to a phenomenon called decision […]
How To Improve The Post Sale Customer Experience
Your post sale customer experience needs to be as good as, if not better than, every stage of the customer journey that has gone before. The opportunity may well be “closed won”, but that doesn’t mean the job is finished. Neglecting the post sale customer experience increases the risk of your company falling at the […]
What Is The Role Of A Customer Service Leader?
Customer service, and the wider customer experience, is contributed to by every single member of your team. Each time a customer interacts with your organisation, directly or indirectly, it has an impact upon their perception of you and your service. In a hyper competitive business environment, there is little room for disappointment from anyone. But […]
The Essential Guide To Sales Cycle Customer Touchpoints
Your sales cycle is the make or break of every new opportunity. And ensuring you have the right touchpoints in place vastly increases your chances of a positive outcome. Its certainly the case that your reputation and preceding activity have a significant influence on your ability to close. In fact, Spotio reported that… “50-90% of […]