Tailored User Experience: The Impact Of Individuality

Posted by Jacob Goodwin in Insights - Last updated

As humans we want to be treated, and thought of, as individuals. We all have our unique quirks and respond positively when those are reflected in a tailored user experience built entirely for us.

This is as much the case in our personal lives as in our professional engagements.

So why are organisations not replicating this individuality across their customer base?

Equally important are your own internal interactions. To get the most out of your team, surely businesses should ensure the tools they provide each employee with have a tailored user experience?

Whether the experience is grounded in detailed persona research, dictated by roles and responsibilities or defined by long standing verticals, tailored user experiences are significantly more impactful and powerful than a blanket approach.

In order to get the best from your employees, you need to treat them as individuals.

Facilitating A Tailored Customer User Experience

“71% of respondees feel frustrated when an experience is impersonal”.

Segment

It’s worth reading that statistic over and over again… only 29% of people respond with anything but irritation to a blanket approach.

Considering experience is now considered the competitive differentiator, getting this right is essential.

Similarly, when presented with information that is irrelevant, it creates confusion and frustration for the user.

In an age where we’re bombarded by personalised messaging, what an organisation needs to provide, both internally and externally, is clear instruction and focus.

“42% are annoyed when content isn’t personalised”.

Adobe

In other words, every company ought to think about how they can provide their staff with more of what they need and less of what they don’t.

Backed up by the data, a general consensus has been emerging for some time that personalised experiences, both online and in real life, yield more satisfied customers and efficient employees alike.

Tailoring your user experience has a direct impact upon productivity, engagement and efficiency. That seems like something worth prioritising.

The Power Of Internal Individualisation

We’ve previously discussed at length the importance of getting user experience right for the customer; but here and now, we’re encouraging you to turn to lens on yourselves.

Thinking about your own teams, creating an experience that is only focused to the specific user role can have a massive impact.

Rapidly increased adoption, reduced or even eradicated mistakes and an overall better performance are all easier to attain by considering the end user.

Every day, we all interact with large-scale applications which attempt to address several different types of audiences at once. The challenge is how to create a consistent user experience for everyone.

Certain functions will appeal to certain users while holding no interest for others. Remembering this is vital for ensuring you’re presenting internal staff with the right information.

Allowing for individualisation ensures users can make changes to the experience to meet their specific needs. This can easily be achieved by configuring layout, content, or system functionality.

Ultimately, this enables them to perform their job more effectively, eliminating the risk of opportunities or tasks falling by the wayside that would’ve otherwise been lost in the daily data dump.

A Failure To Tailor

Your existing data infrastructure may allow you to do a myriad of things. But as is often the case with rigid, legacy software, it doesn’t filter out what you don’t actually need.

Instead of valuable, focussed data, users are instead presented with an overpowering “noise”. That is both challenging to comprehend and unenjoyable to engage with. The fallout from this for an organisation is that a significant investment in training is required.

Not only is there a need to highlight what they should focus on, but also what they shouldn’t!

Precious resources are wasted instructing individuals on how to avoid using certain aspects of the software. It reeks of inefficiency.

A tailored user experience is proven to engage users more effectively. Primarily because it makes them feel accounted for and valued. It helps them create and reinforce a sense of identity and connectedness.

Anthill enables you to achieve this tailored user experience and deliver precisely the right information, to the right user at the right time. From customer information to team performance, you can view real-time data at the click of a button.

Rather than a constant stream of modifications which snowball into a goliath that can’t be resolved, unique user dashboards ensure the relevant information is available at the click of a button.

Investing in the individual will ultimately pay dividends both for them and the business as a whole.


Intrigued to learn more? Check out our Insights Hub to keep your business at the cutting edge.


Jacob Goodwin -

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