Anthill Blog
Actionable Insights to Accelerate Growth
JT Ellis & Anthill: Case Study
JT Ellis is a long-established British furniture manufacturer specialising in kitchens, bedrooms, and bathrooms. They primarily serve the contract and project markets, including: Housebuilding, High-rise apartments, Purpose-Built Student Accommodation (PBSA) and Hotels and Care homes. They also craft made-to-order bathroom furniture for independent retail showrooms. “At every stage, Anthill took the time to understand our […]
What are Offline Conversions and why it’s important to use them with Google Ads
In this guide we will explore offline conversions and why they are important if you use Google Ads and your sales are converted offline. What are offline conversions? For large ticket purchases such as a Kitchen, Bathroom or Bedroom, the journey often starts with an enquiry on the website. Following this enquiry, many telephone calls […]
5 Tips to Improve Your Sales Process and Increase Lead Conversion Rates
We need more leads is a common request from most sales teams. While lead generation is certainly important, ensuring that your sales process is working effectively should always be the primary focus. Once you have a consistent and scalable sales process, ensuring that all opportunities are maximised, you can then increase the volume of leads […]
Benefits of Single-Sign-On (SSO) Security for growing KBB organisations
Single sign‑on (SSO) lets staff access all authorised applications with one set of credentials and can significantly strengthen security and streamline operations for KBB organisations. SSO works with a trusted identity provider authenticating the user once and then issuing secure tokens that are accepted by other connected systems such as Anthill. Platforms implement SSO using […]
Fired Earth & Anthill: KBB CRM Case Study
Fired Earth partnered with Anthill to streamline customer interactions, empower staff, and ensure all customers receive a consistently excellent experience. Fired Earth is known for its premium tiles, paint, and home interiors. With a reputation built on quality and design, delivering consistent, high-level service across it’s 28 showrooms is critical. The Challenge As the business […]
Fulfil Complex KBB Orders with Ease using Anthill, Katana and Winner Flex
For retailers and manufacturers in the KBB (kitchens, bedrooms, and bathrooms) sector, turning a customer-specific design into a structured, costed, and fulfilled order is often a complex and manual process. Managing product customization, multi-supplier sourcing, and order accuracy introduces friction that can slow operations, increase costs, and impact customer satisfaction. Challenge Designers using Winner Flex […]
Anthill Zapier App Introduction
Welcome to the Anthill Guide in which we introduce to you the Anthill Zapier App. The following document will provide an overview of the Anthill Zapier App. Connecting Your Account When you see the following window you will need to copy details from your Anthill integrations area. To find this, click the integrations link in the […]
Why integrate your ERP system with Anthill?
ERP systems are central to how businesses manage quotes, sales, and fulfilment – but when it comes to visibility, coordination, and driving optimal user behaviours, they often fall short. Most ERP platforms are optimised for storing and processing transactional data, not for driving real-world activities, decisions, and collaboration. That’s why many businesses struggle with: Anthill […]
Top Tips and Advice to Improve your Installation and Aftercare Service
Providing an outstanding installation and aftercare service is a critical part of your customer process. Alongside effective remedial management, excellence beyond the sale can be as important in driving revenue as providing a premium product outright. “Your installation and aftercare experience needs to be as good as, if not better than, every stage of the […]
Managing Discount Codes
Welcome to the Anthill Guide on discount code management. If you have the appropriate admin permissions, you will see the ‘Admin’ link in the top-right of your screen in Anthill. Clicking this will present you with the admin options that are available to you. Please speak to your CSM if you have questions about access. […]