Anthill Blog

Actionable Insights to Accelerate Growth

9 Simple Steps To Create A CRM Strategy

For every business that has adopted Customer Relationship Management software, they also need a CRM strategy. Whilst the benefits of CRM are universal, every company is unique. As such, you need to not only choose the right CRM, but consider the optimum CRM strategy. Doing so will ensure the technology works for you, fits to […]

Jacob Goodwin -

Tags: ,

How To Successfully Scale Customer Service

For a growing business, being able to successfully scale customer service is a challenge worth undertaking. In the early days, when the number of stores, or volume of customers is limited, it is significantly easier to provide personalised support. But as business starts booming, it places greater pressure on the resources you have at your […]

Jacob Goodwin -

Tags: ,

6 Brilliant Benefits Of CRM Software

For customer conscious companies, effective customer management is near essential. As such, the benefits of CRM are clear for all to see. From increased customer knowledge to improved anticipation and communication. CRM software allows a business to put their customers at the heart of their operation. With customer experience often being the deciding factor in […]

Jacob Goodwin -

Tags: , ,

Why Customer Testimonials Are So Important For Your Success

When reviewing products or providers, what are you most likely to turn to for reassurance? Sales copy? Marketing collateral? Or independent customer testimonials? “90% of people trust what a customer says about a business more than what that business says about itself”. Testimonial Statistics Whilst product specs and engaging feature descriptions can sell a customer […]

Jacob Goodwin -

Tags: , ,

The Power Of Personalisation

Such is the power of personalisation that everything from buying a coffee to scrolling through Netflix is tailored toward the individual. People crave experiences designed specifically for them. So why should they expect anything less from your organisation? “80% of consumers are more likely to make a purchase from a brand that provides personalised experiences.” Epsilon […]

Jacob Goodwin -

Tags: ,

11 Strategies To Boost Customer Experience

Customer experience is THE defining competitive battleground of the here and now. So much so, that deals, incentives and long standing loyalties can be cast aside in favour of an experience that leaves customers feeling valued. With a beaming smile writ large across their face. “86% of customers are willing to pay more for a better […]

Jacob Goodwin -

Tags:

The Value Of Customer Feedback

Often described as your greatest source of company learning, the value of customer feedback is unending. No other source of information enables you to unearth otherwise unknown issues or serve your customers quite like hearing directly from those who engage with your business. Feedback is the window to understanding what it is about your products […]

Jacob Goodwin -

Tags: , ,

What Is Customer Management?

Customer management is part and parcel of every business. It is an essential process responsible for maintaining and enhancing your company‚Äôs critical relationships with potential and existing customers. As such, getting it right can often make or break your success. Should you delight your customers, and make them feel valued, you’re well on the way to […]

Jacob Goodwin -

Tags: ,

Why A Single Source Of Truth Should Be Top Of Your Wishlist

In today’s competitive climate, businesses need to grasp every advantage they can get. And having the capacity to convert your customer data into actionable insights is vital for making the most of your resources. However, companies are all too often finding themselves pulling data from multiple systems. An activity which regularly results in contradictory and […]

Jacob Goodwin -

Tags:

4 Reasons Why Digital Transformation Is Vital For Business Management

When it comes to effective business management, corners simply cannot be cut. Without streamlined operations and optimal internal efficiency, organisations are guilty of limiting their capacity for growth. And in today’s highly competitive environment, the companies leading the way are those adopting best in class technology to support their operations. “80% of organisations fast-tracked their […]

Jacob Goodwin -

Tags: