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How to Transform your Business with Customer Feedback
The age-old adage, “The customer is always right,” rings true now more than ever. As businesses adapt to an increasingly consumer-centric market, understanding your customers becomes a steppingstone to success. However, gauging the thoughts of your customers isn’t as simple as it sounds. This is where ‘Customer Feedback’ acts as your compass, directing you on […]
How To Scale Customer Support Through Effective Processes
The question of how to scale customer support rests on the lips of many ambitious organisations and service leaders. In the early days, when the number of showrooms, or volume of customers is limited, it’s easy to provide highly effective, personalised support. However, as business starts booming, it places greater pressure on the resources you […]
6 Tips To Monitor Customer Service
To deliver a world class customer experience, companies must monitor customer service. “Providing an outstanding customer service is a competitive superpower.” Not only can hard won reputations be destroyed in an instant, a consistently fantastic offering will help convert one time customers into repeat buyers and long term brand advocates. But how to make sure […]
What Is The Role Of A Customer Service Leader?
Customer service, and the wider customer experience, is impacted upon by every member of your team. That means whenever a customer interacts with your organisation, directly or indirectly, it has an impact upon their perception of you and your service. And in a hyper competitive environment, there is little room for disappointment. This is why […]
5 Tips To Get Referrals From Customers
Customer referrals are undoubtedly one of the most effective methods of generating new opportunities. Not only are customers a highly credible, impartial source, opportunities introduced through this channel have a disproportionately high chance of converting. “9 out of 10 people say they trust what a customer says about a business more than what that business […]
Why Disconnected Systems Are Destroying Your Customer Experience
9 times out of 10, disconnected systems are more of a hindrance than a help. With any insight provided overshadowed by the difficulty either accessing or actioning the output. Instead of providing insightful business intelligence, a disparate tech stack can create information silos; driving down efficiency as time is lost reconciling data and resolving inaccuracies. […]
5 Reasons Why Customer Journey Mapping Matters
Every time your customers interact with your company, they embark on a journey. And without customer journey mapping, there’s no way to ensure they stay on the desired course. Whether that journey begins at the start of a new project, recommences whilst seeking support for an outstanding issue or reignites after a long absence; it […]
5 Ways To Put Your Customer First
Customer experience is the definitive competitor battleground. So for companies serious about long term success, knowing how to put your customers first is non-negotiable. “65% of customers say they’ve switched brands because of a poor customer experience.” Khoros Yet putting your customer first doesn’t necessarily mean bowing to every demand. An optimal customer orientated strategy will […]
10 Tips For Choosing The Right CRM For KBB Sales Effectiveness
Choosing a CRM is a major decision that will impact upon every aspect of both your sales performance and customer management. The right CRM allows your team to perform more efficiently and more effectively. By contrast, choose the wrong CRM and not only will you sink a lot of time and money into an inappropriate […]
How To Utilise Marketing Automation Over The Festive Period
The festive period can put stresses and strains on companies in a number of ways. And a combination of decreased staff levels and increased volumes of customer interest can seek to compromise your ability to deliver a first class experience. This is where marketing automation can give you the edge. Maintaining quality experiences without draining […]