Fired Earth partnered with Anthill to streamline customer interactions, empower staff, and ensure all customers receive a consistently excellent experience.
Fired Earth is known for its premium tiles, paint, and home interiors. With a reputation built on quality and design, delivering consistent, high-level service across it’s 28 showrooms is critical.
The Challenge
As the business has expanded successfully over the years a number of key challenges emerged:
- Difficulty embedding and monitoring best practices across teams
- Inconsistent customer experiences across locations
- Missed sales opportunities due to unstructured follow-up
- Limited visibility into customer activity and showroom performance
The Solution
Fired Earth partnered with Anthill to streamline customer interactions, empower staff, and ensure promises were kept.
Anthill tailored the solution to Fired Earth’s needs, delivering a platform that is used across all of the showrooms to support the sales teams and designers in delivering great customer experiences.
Key improvements included:
✅ Kerridge ERP Integration
Anthill seamlessly integrated with Kerridge ERP, consolidating disparate actions and providing a unified view of quotes, orders, and their statuses.
✅ Website Integration
Anthill connected directly with the Fired Earth website, allowing customers to easily engage with in-house experts to support their project goals.
✅ Unified Customer Records
A single view of the customer journey across platforms helps Fired Earth better understand customer interactions.
✅ Automated Communications
Intelligent workflows deliver inspirational content and keep customers informed throughout their journey.
✅ Real-Time Dashboards
Custom dashboards provide actionable insights, enabling management to identify improvement areas and celebrate wins.
With Anthill’s experience in Kerridge integrations and retail workflows, the implementation was fast and smooth. Fired Earth gained the tools and the expertise to get it right, first time.
“I’ve had the pleasure of working with Anthill to build a CRM from the ground up. As someone who’s not particularly tech-savvy, I found the entire process surprisingly straightforward, and even enjoyable, thanks to Anthill’s guidance.
Natasha Howson, Director of Retail
Anthill has given us insight into our customer database, something we haven’t been able to achieve in over 20 years.
It’s enabled us to implement data-led initiatives and marketing strategies across the company without a hitch.
The platform’s automated follow-ups have significantly enhanced our customer journey, boosting our conversion rates and strengthening our brand position in an increasingly competitive market.
We’re excited to continue exploring what more Anthill can help us achieve in the future.”
The Results
Anthill helped Fired Earth elevate operations at every level:
💡 Company-wide rollout of best practices
💡 Increased staff engagement and accountability
💡 Greater visibility into customer journeys and showroom activity
💡 Enhanced collaboration between teams
💡 Higher conversion rates and stronger sales outcomes
What’s Next?
Fired Earth’s partnership with Anthill continues to grow. Building on the success of the initial implementation, Fired Earth is continuously evolving its operations to deliver even more value to both customers and staff.
With Anthill’s flexible, scalable platform, Fired Earth is now building toward a future of even greater customer engagement and operational efficiency – guided by a clear, ambitious roadmap.
Ready to explore how Anthill can elevate your operation? Schedule a demo today.
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