Tile Giant & Anthill: Case Study

Posted by anthillsoftwareleeds in Case Studies - Last updated

Anthill have collaborated with Tile Giant to enhance their sales process, streamline quote management, optimise trade activity and provide a new single customer view.

With over 80 stores across the UK, Tile Giant are driven by a desire to provide a fantastic range of tiles, flooring and personal one to one service.

Here’s a brief insight into how Anthill is helping bring calm to their chaos…

Quotation Creation & Management

Anthill has provided new ways for Tile Giant to enhance its quotation creation and management process, improving internal efficiency as well as providing a personalised customer experience.

Product catalogues and pricing structures are automatically fed from Tile Giant’s ERP into Anthill to support accurate retail and trade quoting within our cloud-based, mobile optimised quote builder.

For many retailers, controlling promotions across multiple stores can be a real challenge. Using Anthill, the Tile Giant marketing and operations teams are able to create and configure the promotional codes needed to align 80+ stores with ease.

Discounts can be created for fixed values or percentages alongside product category filters, expiration periods and spend thresholds ensuring Tile Giant have maximum flexibility and control.

Promotional performance and effectiveness can then be analysed within Anthill, allowing Tile Giant to gather invaluable insight through live dashboards on campaign effectiveness.

Tile Giant staff have also benefited from Anthill’s area calculator which ensures correct volumes can be added to quotes quickly with automatic options for adding wastage available.

“Previously at Tile Giant we didn’t have a set process for following up samples and leads, with stores often doing their own thing with varying degrees of success, so we recognised that a CRM system would help us maximise the potential of our prospects.

After reviewing various options, we decided to go with Anthill as they seemed like the ideal fit for our interiors-based retail and trade business, and offered better flexibility and affordability compared to some of the bigger names.

Despite our scope evolving along the way, Anthill delivered a CRM system that has transformed the way our stores deal with potential customers, as well as providing valuable insight into customer behaviour that helps to guide our business decisions and marketing communications.”

Katy Black – Marketing Director, Tile Giant

Trade Accounts

Anthill’s trade account dashboards, configured for both individual stores and regional teams, provide a clear way to see up to date activity and emerging trends.

Contact triggers have been introduced to facilitate regular communication cycles for frequent traders allowing Tile Giant to proactively develop connections and foster reliable revenue streams.

Likewise, lapsed trader accounts send warnings to respective stores prompting engagement to reignite customers rather than simply waiting for activity.

Bespoke prospecting practices and communications, designed specifically for commercial customers, have also been developed in conjunction with Anthill alongside trade only pricing.

“Anthill has been a fantastic tool to enable us to establish and maintain customer relationships as well as help improve their overall shopping experience.

Anthill also gives us great visibility on where our customers are during their project and what we can do to help.”

Kevin McLellan – Store Manager, Tile Giant

On Demand Emails

To support communications with both retail and trade accounts, Tile Giant’s marketing team have crafted a library of impactful emails within Anthill, for stores to send to the right customer at the right time.

Through a combination of regular touchpoints and limited time offers, the business is able to actively engage and re-engage customers with the click of a button.

Sample Tracking

Prior to purchase, several Tile Giant customers request samples of the product range to view in situ.

Through Anthill, the business can now track both online and in-store sample requests in one place.

The moment these requests are made, dedicated workflows within Anthill are triggered and assigned to the relevant store contact. This allows Tile Giant to actively follow up, engage with and nurture potential customers through from sample to conversion.

Single Customer View

Transparency across teams and locations is essential for Tile Giant to continue providing the desired service levels.

As such, Anthill contains a comprehensive sales history for each individual customer, with transactions logged from both in-store and online into one single customer view.

This has been introduced for both retail customers and trade customers, ensuring Tile Giant has a comprehensive insight into all activity for new and returning customers alike.


Ready to explore how Anthill can elevate your operation? Schedule a demo today.

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