Operational structure provides a company with cohesion. It facilitates a framework from which you can implement and refine your best practice processes to promote long term growth and success.
Without it, cracks emerge as your experts act as individuals rather than a solid team, pulling in the same direction to achieve your goals.
Imagine trying to build a skyscraper without solid foundations. It would be doomed to fail from the outset.
So why should your business be any different?
You need a structure to succeed.
Where Structure Makes A Difference
Moving beyond organisational structure and hierarchy, operational structure forms the bones around which you can grow your business.
Consider for a moment, without structure, how will staff know how to engage a customer?
How will managers know what steps are required to provide the most streamlined experience?
How will senior leaders know which areas require attention or are worth doubling down on?
This is where structure makes a difference. In the laying of the foundations for success and the provisioning of guidelines for best practice operations.
Here are 3 examples of why you need structure to succeed and the positive impact it can have on your company as a whole…
Consistent, Quality Execution
Without structure, your team can’t work as one. The knock on effect being, a customer’s experience is dictated by who, where or how they interact with your company.
Rather than consistent, quality execution, you lose control of the outcome.
Naturally, this has an impact on your revenue generating capacity.
By contrast, structure allows you to adopt, adapt and implement your version of best practice at scale.
That means no matter the touchpoint or location, your customers experience the best version of your business, 100% of the time.
According to McKinsey…
“The average worker spends nearly 20% of their time looking for internal information or tracking down colleagues who can help with specific tasks.”
Why is this? A lack of structure and organisational transparency.
A robust structure, made accessible to everyone ensures you’re all working off the same page with expert employees able to get on with the task at hand in line with your established best practice processes.
If your organisation is a mess behind the scenes, the knock on effect will be felt most heavily by your customer.
Managing both internal processes and external experience is critical for your long term success.
By streamlining operations and providing a structure for secure growth, you can bring calm to your chaos, ensuring you’re always able to put the customer first.
Last but not least, structure can pave the way to increased profitability.
It allows you to evaluate your costs at every stage in your process, highlighting areas with the profit draining combination of high spend, low ROI.
By cutting out the wastage, and increasing ROI by investing where it counts, you can improve the bottom line.
And whether business is booming, or you’re feeling the pinch, it’s vital to make the most of your customers and opportunities.
99 out of 100 businesses can’t afford the luxury of waste. They need to avoid a leaky bucket scenario where critical opportunities and VIP customers fall by the wayside.
A robust, yet flexible structure ensures you can capitalise on opportunities as well as plan for the future by analysing the results your structure brings.
Ready to explore how Anthill can provide you with a structure to succeed? Schedule a demo today.
November 17th, 2022-