Whether you own, manage or work in a kitchen showroom, you know how critical it is to create a memorable in store experience.
If customers aren’t greeted with a bright smile, struggle to find what they’re looking for or are overwhelmed by chaotic displays, chances are they won’t spend a penny.
Making your kitchen showroom the best it can be will make or break your success.
To help you stand out, for all the right reasons, we’ve collated 6 top tips to create a kitchen showroom that delights, rather than disappoints.
Make A Great First Impression
“It only takes seven seconds for you to make a first impression”.
HARVARD FACULTY OF COMMUNICATIONS
Sometimes the most obvious tasks are the most easily overlooked.
Whether a prospective customer is there to browse or buy, a warm welcome can go a long way to defining your future relationship.
A friendly greeting can relax customers, encourage them to ask questions and share their vision with you.
When building a solid foundation, providing a great first impression is non-negotiable.
Create An Inviting Space
Alongside the first impression your team can make, your showroom itself can dictate how potential customers feel about you.
It may seem superficial, but the last thing you want your customers to be focussing on is misplaced rubbish bags and empty coffee mugs.
Especially when such items distract from your top of the range products.
Put yourself in their shoes, would you want to spend time where little to no care has been taken?
Ample natural light, comfortable seating for in depth discussions and engaging, interactive displays can all combine to help you stand out as the trusted expert customers can rely on to help make their dream a reality.
Share Your Brand
9 times out of 10, your brand has convinced potential customers to visit your kitchen showroom.
It is your ethos and your story that help you stand out as much more than just another retailer.
“77% of customers would recommend a store to a friend after having a good shopping experience.”
TEMKIN GROUP
Throughout your showroom, communicate the personality of your business that attracted customers in the first place.
Enticing visuals, team members embodying your values and a consistent presence translating from online into offline experience can produce significant competitive advantage.
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Cater To Your Customers
Nobody knows your customers like you do. And your kitchen showroom should reflect their likes and dislikes.
It’s vital to offer excellent customer service to secure positive reviews and long term loyalty.
Customers are getting more demanding so focus your resources on the behaviours that are most aligned with your target market.
Even if it seems to be the polar opposite of your competitor’s actions.
Meeting and exceeding expectations will create happy customers and when customers are happy, they are more likely to spend.
Train Your Team
To provide the best possible showroom experience, you will need to invest in your employees.
To ensure they are knowledgeable and passionate about what you are selling.
“From the moment you engage a customer, your behaviour, attitude and personal presentation will influence your customer’s decision to buy.”
BIZ QLD
A continuous training programme will ensure everyone is always up to speed on your latest offering, able to answer questions insightfully and prove outstanding service.
Having a team able to handle this and more will turn browsers into buyers.
Use Best In Class Technology
Last of all, harnessing the latest technology can elevate your showroom to another level.
AR and VR can bring a design to life and help customers visualise their goals in their own home rather than simply off plan.
Likewise, having a central hub for customer information, remotely accessible across the showroom will ensure a seamless experience for new and returning customers alike.
By utilising existing customer data, personalised interactions become a breeze allowing you to stand out as a retailer that cares.
Ready to explore how Anthill can enhance your kitchen showroom experience? Schedule a demo today.
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