The Power Of Personalisation

Posted by Jacob Goodwin in Insights - Last updated

Such is the power of personalisation that everything from buying a coffee to scrolling through Netflix is tailored toward the individual.

People crave experiences designed specifically for them.

So why should they expect anything less from your organisation?

“80% of consumers are more likely to make a purchase from a brand that provides personalised experiences.”

Epsilon

Gone are the days of blanket engagements or a one size fits all approach to sales and service.

To truly stand out, you need to make customers feel valued. To feel like individuals.

The fastest way to achieving this is through personalisation.

Your customers are integral to your success. Companies must treat them as more than just a number.

What Is The Power Of Personalisation?

As humans we want to be treated, and thought of, as individuals.

We all have our unique quirks and respond positively when those are reflected in a tailored experience built entirely for us.

The opposite renders us feeling unimportant, or under valued.

“89% of digital businesses are investing in personalisation.”

Forrester

Neither is desirable for a company looking to invest in their most important asset.

The power of personalisation comes in the removal of the blanket approach.

In the opening of your eyes to a tailored approach, designed to maximise every opportunity by accounting for individual needs and desires as part of wider consumer trends.

A Human Interaction

People love people; not brands. The best way to connect with your customers is by being personal with them.

Talk to your customers on a human level. Rather than approaching interactions as a faceless business.

“84% of consumers say being treated like a person, not a number, is very important to winning their business.”

Salesforce

For example, every industry has its jargon but it’s important to consider the appropriate level of use.

People feel comfortable when they understand and love a company who can make even the most complex or substantial purchases feel like a breeze.

By considering your audience, and personalising accordingly, you’ll see better results.

Make your interactions human and collaborate with your customers to achieve the mutually desirable outcome.

Scaling Efficient Personalisation

For some, the obstacles to personalisation may be resource related.

Perhaps there is a strongly held misconception that personalisation takes time. Or that it can be detrimental to your ability to serve a broad customer base.

The thing is, relationships depend on connections, and your customers expect the best.

Investing time and effort in personalising the journey for your customers is key to retaining their positive opinion.

“Happy customers are the best brand advocates you could have.”

Proven Benefits Of Marketing Automation

Even if your offering is considered a one off purchase, inspiring customer loyalty is essential for generating positive social proof.

A glowing testimonial or referral to a friend or family member could go a long way toward boosting your credentials.

Automation helps personalise communications at scale ensuring that when you do interact, the content is relevant, individual and tailored precisely to the customer’s needs.


Ready to explore how Anthill can help you harness the power of personalisation? Schedule a demo today.


Intrigued to learn more? Check out our Insights Hub to keep your business at the cutting edge.


Jacob Goodwin -

Tags: ,

See how Anthill will reshape your business for the better

Master your processes, improve customer service & make more money!