Anthill Blog

Actionable Insights to Accelerate Growth

How To Successfully Scale Customer Service

For a growing business, being able to successfully scale customer service is a challenge worth undertaking. In the early days, when the number of stores, or volume of customers is limited, it is significantly easier to provide personalised support. But as business starts booming, it places greater pressure on the resources you have at your […]

Jacob Goodwin -

Tags: ,

6 Brilliant Benefits Of CRM Software

For customer conscious companies, effective customer management is near essential. As such, the benefits of CRM are clear for all to see. From increased customer knowledge to improved anticipation and communication. CRM software allows a business to put their customers at the heart of their operation. With customer experience often being the deciding factor in […]

Jacob Goodwin -

Tags: , ,

Why Customer Testimonials Are So Important For Your Success

When reviewing products or providers, what are you most likely to turn to for reassurance? Sales copy? Marketing collateral? Or independent customer testimonials? “90% of people trust what a customer says about a business more than what that business says about itself”. Testimonial Statistics Whilst product specs and engaging feature descriptions can sell a customer […]

Jacob Goodwin -

Tags: , ,

The Power Of Personalisation

Such is the power of personalisation that everything from buying a coffee to scrolling through Netflix is tailored toward the individual. People crave experiences designed specifically for them. So why should they expect anything less from your organisation? “80% of consumers are more likely to make a purchase from a brand that provides personalised experiences.” Epsilon […]

Jacob Goodwin -

Tags: ,

The Value Of Customer Feedback

Often described as your greatest source of company learning, the value of customer feedback is unending. No other source of information enables you to unearth otherwise unknown issues or serve your customers quite like hearing directly from those who engage with your business. Feedback is the window to understanding what it is about your products […]

Jacob Goodwin -

Tags: , ,

How To Scale Customer Support Through Effective Processes

The question of how to scale customer support rests on the lips of many ambitious organisations. In the early days, when the number of showrooms, or volume of customers is limited, it’s easy to provide highly effective, personalised support. However, as business starts booming, it places greater pressure on the resources you have at your […]

Jacob Goodwin -

Tags: , ,

Why Collaboration Is Key To Customer Satisfaction

For any organisation serious about sustainable growth, collaboration, both within and without of the business, is essential. A lack of alignment can only lead to disarray as services become fragmented and people, who should be kept in the loop, are left in the informational dark. This is especially true when it comes to customer satisfaction. […]

Jacob Goodwin -

Tags: ,

5 Strategies To Simplify Your Customer Journey

Nine times out of ten, the simplest customer journey is the most desirable. After all, it provides a fast track to the desired destination. As humans, from the moment we wake up, we’re making decisions. What to wear. What to eat. How to get to work. It can ultimately lead to a phenomenon called decision […]

Jacob Goodwin -

Tags: , ,

How To Improve The Post Sale Customer Experience

Your post sale customer experience needs to be as good as, if not better than, every stage of the customer journey that has gone before. The opportunity may well be “closed won”, but that doesn’t mean the job is finished. Neglecting the post sale customer experience increases the risk of your company falling at the […]

Jacob Goodwin -

Tags: , , ,

What Is The Role Of A Customer Service Leader?

Customer service, and the wider customer experience, is contributed to by every single member of your team. Each time a customer interacts with your organisation, directly or indirectly, it has an impact upon their perception of you and your service. In a hyper competitive business environment, there is little room for disappointment from anyone. But […]

Jacob Goodwin -

Tags: ,