After a near two year hiatus, face to face events are back!
And there’s nothing quite like an industry exhibition for strengthening partnerships, making new connections and spreading the word about your organisations’ latest and greatest offerings.
They present an opportunity to gather an industry’s key movers and shakers into one room, for one purpose. This is your time to shine; when meetings are put on hold and phone calls are rescheduled.
Naturally, such an opportunity comes at a price. And for the majority of businesses, the associated costs represent a significant outlay.
So ensuring you generate maximum ROI is vital.
Not only for recouping your expenses, but for generating hype around your brand long after the dust has settled and the exhibition hall has cleared.
In this latest Anthill guide, we explore:
- How to generate hype before the event
- Curating a powerful on stand presence
- Converting initial interest into solid results
Make sure you’re making the most of the return of events; a failure to plan of how is ultimately a plan to fail.
February 17th, 2022-