How To Create & Manage A Multi-Stage Retail Customer Journey
No matter the size of your business, or the nature of your offering, potential customers embark on a journey when engaging with your company.
For the multi-stage retailer, this journey is inherently complex. Often comprising of a multitude of contributors, steps and milestones.
80% of customers now consider their experience with a company to be as important as their products.
Add to this that, for the modern buyer, the average purchase now encompasses ten business communication channels and a convoluted, intricate pathway begins to emerge.
Each stage, each interaction and each touchpoint can have a dramatic impact upon a prospective customer’s experience. Either pushing them away or drawing them closer to converting and becoming a client.
That is why, at Anthill, we’ve created a guide to help you hit the mark at every stage.
In this guide, we aim to explore the various stages of the customer journey and explain how you can ensure success every step of the way.
Diving in to the pre and post-sale as well as the main sales cycle itself, we’ll cover how you can create, and manage, an effective and efficient multi-stage retail customer journey.
By listening to those who have gone before and mapping out your ideal path, achieving the desired outcome becomes much more straightforward.
Intrigued to learn more? Check out both our Resources Hub and Insights Hub to keep your business at the cutting edge.
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- June 29th, 2021