The Ultimate Guide To Customer Touchpoints

Posted by Jacob Goodwin in Resources - Last updated

How To Utilise Client Communications To Deliver A Memorable Customer Journey


Download your copy of The Ultimate Guide To Customer Touchpoints – How To Utilise Client Communications To Deliver A Memorable Customer Journey here.


Where, how, and why you interact with your customers forms the foundations of every client relationship.

And ensuring you have the right touchpoints in place for prosperous interactions vastly increases your chances of effective, long term customer management.

How you engage clients, new and old, can make or break your reputation. And by extension, impact on your ability to close opportunities or retain key accounts.

90% of the time, the simplest customer journey is the most desirable. After all, it provides a fast track to the customer’s desired outcome.

And as humans, we thrive on simplicity.

Research has found that from the moment we wake up we’re making decisions. What to wear, what to eat, how to get to work. This leaves us prone to a phenomenon called decision fatigue.

Speaking on the condition, President Barack Obama famously shared how…

“You’ll see I wear only grey or blue suits. I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing, because I have too many other decisions to make.”

Barack Obama

If you can minimise the complexity of your customer journey, and utilise customer touchpoints effectively and efficiently, you’ll stand out as the most desirable option.

To help you on your way, Anthill have created this comprehensive guide to customer touchpoints.

Documenting where, how and why you can add value from the first engagement through to post sale success.

In a world where customers are demanding more than ever before, it’s time to elevate your client communications to never miss the mark again.


Download your copy of The Ultimate Guide To Customer Touchpoints – How To Utilise Client Communications To Deliver A Memorable Customer Journey here.


Intrigued to learn more? Check out both our Resources Hub and Insights Hub to keep your business at the cutting edge.


Jacob Goodwin -

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