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5 Tips To Get Referrals From Customers
Customer referrals are undoubtedly one of the most effective methods of generating new opportunities. Not only are customers a highly credible, impartial source, opportunities introduced through this channel have a disproportionately high chance of converting. “9 out of 10 people say they trust what a customer says about a business more than what that business […]
The Value Of Customer Feedback
Often described as your greatest source of company learning, the value of customer feedback is unending. No other source of information enables you to unearth otherwise unknown issues or serve your customers quite like hearing directly from those who engage with your business. Feedback is the window to understanding what it is about your products […]
How To Collect & Use Customer Feedback
Insights from customer feedback have emerged as an endless source of improvement initiatives. Being able to collect, and use, customer feedback is allowing organisations to come to the fore as their industry’s leaders. The simple of act of listening to those who have experienced your offering is incredibly illuminating. This is especially true when it […]
How To Improve The Post Sale Customer Experience
Your post sale customer experience needs to be as good as, if not better than, every stage of the customer journey that has gone before. The opportunity may well be “closed won”, but that doesn’t mean the job is finished. Neglecting the post sale customer experience increases the risk of your company falling at the […]
How To Create A Customer Feedback Strategy
Customer feedback can provide organisations with a wealth of opportunities. Yet it is through having an effective strategy, to collect and enact the findings, that you can fully unlock their secrets. There is gold dust in your insights that, harnessed properly, can transform nuggets of customer feedback into gems of company progression. For better or […]
The Importance Of Testimonials
Nothing can match glowing testimonials for potential positive impact. As a customer, it’s one thing hearing about how amazing an experience can be, or how great an impact a solution can have, from the provider. Of course they’re going to say that. Yet receiving that exact same message, this time from a happy client, takes […]
Customer Feedback: The Value In Your Interactions
Customer Feedback is your friend. Not convinced? This quote from Brian Halligan explains why you should be: “If we don’t know what’s right, we can’t do more of it. If we don’t know what’s wrong, we can’t do less of it. Without customer feedback, we are destined to fail.” Brian Halligan Every company wants countless […]