Anthill Blog
Actionable Insights to Accelerate Growth
The Power Of Personalisation
Such is the power of personalisation that everything from buying a coffee to scrolling through Netflix is tailored toward the individual. People crave experiences designed specifically for them. So why should they expect anything less from your organisation? “80% of consumers are more likely to make a purchase from a brand that provides personalised experiences.” Epsilon […]
The Value Of Customer Feedback
Often described as your greatest source of company learning, the value of customer feedback is unending. No other source of information enables you to unearth otherwise unknown issues or serve your customers quite like hearing directly from those who engage with your business. Feedback is the window to understanding what it is about your products […]
Why Collaboration Is Key To Customer Satisfaction
For any organisation serious about sustainable growth, collaboration, both within and without of the business, is essential. A lack of alignment can only lead to disarray as services become fragmented and people, who should be kept in the loop, are left in the informational dark. This is especially true when it comes to customer satisfaction. […]
5 Strategies To Simplify Your Customer Journey
Nine times out of ten, the simplest customer journey is the most desirable. After all, it provides a fast track to the desired destination. As humans, from the moment we wake up, we’re making decisions. What to wear. What to eat. How to get to work. It can ultimately lead to a phenomenon called decision […]
How To Improve The Post Sale Customer Experience
Your post sale customer experience needs to be as good as, if not better than, every stage of the customer journey that has gone before. The opportunity may well be “closed won”, but that doesn’t mean the job is finished. Neglecting the post sale customer experience increases the risk of your company falling at the […]
The Essential Guide To Sales Cycle Customer Touchpoints
Your sales cycle is the make or break of every new opportunity. And ensuring you have the right touchpoints in place vastly increases your chances of a positive outcome. Its certainly the case that your reputation and preceding activity have a significant influence on your ability to close. In fact, Spotio reported that… “50-90% of […]
4 Traits To Master For Optimal Customer Satisfaction
Customer satisfaction is directly impacted upon by almost every business activity you undertake. Get it right, by placing your customer’s aims and desires at the very core of what you do, and everything else will fall into place. However, putting the customer first, and prioritising their satisfaction above all else isn’t always a straightforward task. […]
How To Build An Internal Customer Service Safety Net
Elite customer service is proactive. Anticipating the needs of customers, before problems are raised, allowing you to nip issues in the bud. Fully embracing this approach reduces customer dissatisfaction and enhances your perceived value. No matter what has happened, the outside perspective is of a company in control. Such a service doesn’t need to be […]