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How To Close Without Being Pushy
It’s a universal truth that people don’t like being sold to. Yet, people love to buy. So the question is, how can you engage your prospects to close without being pushy? When people envisage a salesman, the image conjured up is often of a wheeler dealer. Someone who is looking to get the best deal […]
6 Proven Benefits Of Marketing Automation In Your Customer Journey
Automation, and specifically marketing automation, is here to stay. For many organisations it has already revolutionised the way in which they engage their most precious asset, their customers. Technological advances have allowed companies to bring their client communications to new heights, all because of automation. Marketing automation in your customer journey can be used at […]
5 Strategies To Simplify Your Customer Journey
Nine times out of ten, the simplest customer journey is the most desirable. After all, it provides a fast track to the desired destination. As humans, from the moment we wake up, we’re making decisions. What to wear. What to eat. How to get to work. It can ultimately lead to a phenomenon called decision […]
How To Improve The Post Sale Customer Experience
Your post sale customer experience needs to be as good as, if not better than, every stage of the customer journey that has gone before. The opportunity may well be “closed won”, but that doesn’t mean the job is finished. Neglecting the post sale customer experience increases the risk of your company falling at the […]
What Is The Role Of A Customer Service Leader?
Customer service, and the wider customer experience, is contributed to by every single member of your team. Each time a customer interacts with your organisation, directly or indirectly, it has an impact upon their perception of you and your service. In a hyper competitive business environment, there is little room for disappointment from anyone. But […]
The Essential Guide To Sales Cycle Customer Touchpoints
Your sales cycle is the make or break of every new opportunity. And ensuring you have the right touchpoints in place vastly increases your chances of a positive outcome. Its certainly the case that your reputation and preceding activity have a significant influence on your ability to close. In fact, Spotio reported that… “50-90% of […]
The Anthill Story
As you know by now, every month we sit down with one of the team here at Anthill HQ to help you get to know about us that little bit more. But we thought it was about time we went beyond the names and the faces. And that we were long overdue a dive into […]
4 Traits To Master For Optimal Customer Satisfaction
Customer satisfaction is directly impacted upon by almost every business activity you undertake. Get it right, by placing your customer’s aims and desires at the very core of what you do, and everything else will fall into place. However, putting the customer first, and prioritising their satisfaction above all else isn’t always a straightforward task. […]
3 Benefits Of A Single Source Of Truth
Having a Single Source Of Truth can revolutionise organisational operations. Instead of having disparate systems and losing time reconciling the right customer information, a Single Source Of Truth ensures everyone across the business is starting from the same point. According to Forbes… “53% of companies use data to inform their policies, goals, and decisions. Data is […]
How To Create A Customer Feedback Strategy
Customer feedback can provide organisations with a wealth of opportunities. Yet it is through having an effective strategy, to collect and enact the findings, that you can fully unlock their secrets. There is gold dust in your insights that, harnessed properly, can transform nuggets of customer feedback into gems of company progression. For better or […]