Anthill Blog
Actionable Insights to Accelerate Growth
Actionable Insights to Accelerate Growth
How can you be sure you’re providing the best support offering to your clients if you aren’t tracking key customer service metrics? We’ve spoken before of the importance of tracking metrics across the sales function. Using them to access live data and ensure all decisions are made from a position of clarity and visibility. Too […]
As humans we want to be treated, and thought of, as individuals. We all have our unique quirks and respond positively when those are reflected in a tailored user experience built entirely for us. This is as much the case in our personal lives as in our professional engagements. So why are organisations not replicating […]
Every customer touchpoint counts. In fact, your hard won reputation can be destroyed by a single errant communication. So for any business concerned with their continued success, it is essential that time and thought are invested in ensuring the right messaging, reaches the right customers at the right time. In our increasingly “always on” world, […]
“If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue”. Aaron Ross If you’re not measuring, you’re not maximising. As soon as you begin to collect and track the right data, revenue and success quickly […]
After 12 months, and a couple of false starts thrown in for good measure, we find ourselves on the final countdown to the return of retail in the UK. Question is, are you ready to reopen? A sense of anticipation is certainly building as we draw nearer to a return to normality. But this doesn’t […]
Visibility into team performance is a must have for any business. Without it, organisations are effectively blindfolded; left to move forward with no clue as to where they’re headed. Crystal clear Visibility lifts the fog from our eyes. It gives sales people a vital understanding of their pipeline and what needs to happen for them […]
Customer Experience exemplifies a company. Alongside your product or service, it is your defining characteristic. Why? Customer Experience encapsulates everything from which opinions of you are formed. Get it right and you’re on to a winner. Prospects become clients. Clients become brand advocates. Brand advocates generate more sales. But what about when Customer Experience goes […]
Digital Transformation can open the door to prosperity. By embracing technology before our competition; we can seize the initiative and maintain an edge. More so than ever before, building a robust digital offering is vital. Global health crises turned our collective world upside down. It’s only natural to reflect on whether our technology coped appropriately. […]
When your customers reflect upon your relationship, do they see you as a Partner or a Provider? On some occasions, it doesn’t matter quite so much which of the two we are perceived to be, but more often than not it can have a significant impact on your image and reputation. Say you’re making a […]
How fast is your new enquiry response time? More importantly, how quick should your response be to a new enquiry? 10 minutes? An hour? A day? A week? According to a study conducted by the Harvard Business Review… New enquiry leads are 10 times less likely to respond after 5 minutes. Whilst conversion rates are […]