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How To Utilise Marketing Automation Over The Festive Period
The festive period can put stresses and strains on companies in a number of ways. And a combination of decreased staff levels and increased volumes of customer interest can seek to compromise your ability to deliver a first class experience. This is where marketing automation can give you the edge. Maintaining quality experiences without draining […]
Senergy Direct & Anthill: Case Study
Anthill have collaborated with Senergy Direct to revolutionise their approach to Sales Automation and Lead Management. Doing so has enabled the business to identify top performing marketing campaigns, maximise ROI and improve enquiry response times for optimum customer experience. Senergy Direct specialise in designing and installing the latest solar pv, solar battery storage and air source […]
6 Proven Benefits Of Marketing Automation In Your Customer Journey
Automation, and specifically marketing automation, is here to stay. For many organisations it has already revolutionised the way in which they engage their most precious asset, their customers. Technological advances have allowed companies to bring their client communications to new heights, all because of automation. Marketing automation in your customer journey can be used at […]
How To Effectively Embrace Automation
Automation exists to make your life easier. From the small processes, like instantaneous push notifications, through to NASA’s revolutionary feats of engineering putting robots on Mars. Automation at it’s very core increases our efficiency and enhances our productivity. So for any business concerned with their continued success, it is essential that considerable time and thought […]
Exploring Anthill’s Transactional Delivery Options
Welcome to the Anthill guide for transactional email and SMS delivery options. In this guide, we shall cover in detail the opportunities you have for automatically sending emails or SMS messages. Through your Anthill system, you can create and send communications, at designated stages in your bespoke workflows, ensuring both staff and customers alike are […]
17 Automated Touchpoints To Enhance Your Customer Experience
Every customer touchpoint counts. In fact, your hard won reputation can be destroyed by a single errant communication. So for any business concerned with their continued success, it is essential that time and thought are invested in ensuring the right messaging, reaches the right customers at the right time. In our increasingly “always on” world, […]
6 Reasons Why Anthill Gives You More For Less
“In consistent times, there’s leverage to be found in investing in the status quo. But when we’re unsure about where the next shift is going to come from, investing in flexibility makes a bit more sense.” Seth Godin Recent experience shows us organisations need to be adaptable. There can be no doubt that flexibility and […]
How A Faster Enquiry Response Time Generates Double The Conversions
How fast is your new enquiry response time? More importantly, how quick should your response be to a new enquiry? 10 minutes? An hour? A day? A week? According to a study conducted by the Harvard Business Review… New enquiry leads are 10 times less likely to respond after 5 minutes. Whilst conversion rates are […]
Create Leads From Facebook Ads With Zapier
Welcome to the Anthill Guide on how to Create Leads from Facebook Ads with Zapier! The following document will outline how to: Send your Facebook Lead ads straight into Anthill Track performance by campaign and ad group through to site Trigger automated confirmation emails to customer Instantly alert your sales team Track response times and conversions […]